The brief Version: foundation stocks and provides high quality men’s toiletry supplies to 170,000+ customers within the U.K. Its shaving products, skincare range, hair-loss treatment options, and membership bins provide men the opportunity to upgrade their day routines and bridegroom by themselves to appear and feel their utmost. In case you are buying a unique gift for a boyfriend, partner, grandfather, or cousin, you can search Cornerstone’s tailored razor manages and deluxe present cartons for most some ideas.
My personal boyfriend and I also was dating site for only a couple months whenever his birthday celebration loomed about calendar. The guy stated i did not really need to get him some thing, but i desired to show that we cared. Therefore I explored the web for something useful, satisfying, and private. After rejecting polo tops and bottles of cologne, I finally decided on a shaving system.
I understood from up-close knowledge that shaving usually irritated my date’s epidermis, and he struggled to keep his face silky smooth. I gave him one or two advanced services and products to help make their everyday shaving ritual simpler to handle, therefore we both reaped the benefits.
U.K. business person Oliver Bridge established Cornerstone in 2014 to guide males and give all of them the shaving and cosmetic items to take care of themselves on a amount. The corporation targets men’s convenience, health, and peace of mind.
Throughout the years, Cornerstone has widened their range to feature every little thing males need to take proper care of by themselves and then make a clear begin to the day. Their on line shelves function deodorant, hair-loss treatments, moisturizer, multi-vitamins, mouthwash, and also condoms. Cornerstone operates off a subscription model, so users can modify a delivery schedule and restock their most favorite products month after month or year in year out.
Foundation features shipped over 1 million purchases to date in 2010, as well as the crowdfunded company features elevated over £8 million.
Vivien Hinds, the PR person for Cornerstone, said their typical client is a «busy working-man who doesnot have time and energy to go right to the store.» These males range in get older from 18 to 65, in addition they enjoy having a good service like Cornerstone behind them.
The luxurious present package Can please All Shaving Needs
The Cornerstone team throws a lot of thought and energy inside manufacturer product line. They’ve designed cosmetic products which tend to be vegan-friendly and cruelty-free, and they’ve developed shaving registration cartons to make it easier for guys to maintain their restroom cabinets stocked making use of the right supplies.
Relating to Vivien, 92percent of clients are men, and 8percent tend to be women who are searching for themselves or with respect to the men within lives.
The luxurious Gift Set is one of Cornerstone’s preferred things, especially across the getaways. The bundle consists of a customized chrome razor handle, 6 German designed shaver blades, pre-shave scrub, along with other sensitive and painful cosmetic services and products. The present ready also includes a voucher for a price reduction throughout the consumer’s first registration order. That way, the gift isn’t just a one-time thing because it can motivate a fresh everyday hygiene routine.
The Cornerstone subscription is not hard to handle using the internet. Consumers can modify the timing and services and products to suit their demands, choices, and schedules.
«there is a constant have to worry about switching your program or not having enough stuff or nipping over to the shop,» Vivien said. «it is possible to totally customize it to your self which simply makes situations easier in regards to our people.»
Whether you are giving the man a completely stocked registration box or a shaver handle along with his initials onto it, you’ll scan foundation’s line for revolutionary and good ways to pamper your self or the man. Its fully stocked membership cartons, customized razor manages, and high quality skincare items place private convenience first.
Design From Member Feedback to release New Products
Cornerstone has over 170,000 people. These people utilize Cornerstone products on a regular basis and provide important comments toward group. The business prides alone on becoming people-powered â most likely, it got their beginning through crowdfunding â therefore incorporates customer comments into its manufacturing process.
Since group seeks to launch new pharmaceutical services and products, it depends on their people to allow them understand what path to just take and what kinds of services and products will resonate with regards to customers.
«we absolutely like this business. First-class services support service is actually the best.» â Trustpilot summary of Cornerstone
«We make use of all of our users to try new services before we begin all of them,» Vivian explained. «very, we understand when we would produce the last product, we’re generating something that all of our consumers want â not what we wish or any other men and women desire. It really is entirely member-focused.»
Many fb critiques mirror the fulfillment included in these items. «products themselves are brilliant,» mentioned Stephen A. «I’m pleased to say I’m the main Cornerstone client base, and that I’ll end up being purchasing a lot more of items within my then field!»
Another Facebook reviewer stated Cornerstone’s razor is actually his all-time ideal. «i have been shaving for 32 years, and I can rather with confidence say, without the concern, your shave making use of foundation had been probably the most comfortable and fulfilling shave I’ve had,» he stated. «I’m positively happy with my choice, a choice well-crafted, albeit one If only I’d made long since.»
Also, 74per cent of Trustpilot reviews price Cornerstone as outstanding, and another 15per cent state they truly are fantastic. «very energizing having a business enterprise that appreciates customer service,» John blogged. «Kindly keep writing, Cornerstone, and you may have our very own company for a long time.»
Earlier this year, Cornerstone founded treatments for erectile dysfunction and thinning hair. Seeking to tomorrow, the team intends to continue steadily to assist men around the world by more growing their own selection health insurance and well being items for men.
Cornerstone currently has its own tasks in the pipeline, yet it continues to tune in to customers to build brand-new a few ideas and excitement. «We make use of our members’ feedback each step associated with the way,» Vivien told all of us. «We pay attention, we adapt, and in addition we allow people feeling heard and valued.»
A People-Powered organization situated in main London
Oliver Bridge started Cornerstone in July 2014 because he wanted to generate men’s early morning shaving program less of a discomfort. He sat down at their dining room table and developed a plan to obtain high-quality skin-care and shaving products into the hands associated with active Londoner.
Due to the energy of crowdsourcing, his organization became quickly and became one of the most well-known and respected self-care product providers when you look at the U.K.
These days, Cornerstone has actually a team of 24 passionate and brilliant people that are passionate about their objective.
«It is a good business to work for,» Vivien informed united states. «We’re people-powered, so we have actually a fantastic customer support group and fantastic electricity.»
Vivien did at Cornerstone for almost 36 months, and she said she loves the work-hard, play-hard society on organization. Cornerstone arranges personal events, such as once a week happy many hours and mini-golf competitions which get everyone chuckling and having a lot of fun within down hrs.
Downline have the freedom to put their own several hours and work at home on occasion. There is no hierarchical management program. Rather, folks are dependable to obtain their work completed.
Any office preserves an amiable environment with music playing when you look at the history while every person operates in the great outdoors format. Often the company produces steak lunches or any other goodies to boost comfort. During significant recreations tournaments, the Cornerstone team takes their laptops to the home, establish a projector, and see the match even though they work.
«its an extremely great society and ecosystem to get into,» Vivien mentioned. «Because we are fairly little, you can view your own influence and just how your projects helps the company. Everybody is recognized for his or her efforts and.»
Cornerstone brings Quality products your Door
Sometimes it can be difficult to find the present for a significant additional. If you want to believe outside the polo-shirt box and provide him anything he’ll use every day, you should think about purchasing Cornerstone membership package regarding unique guy that you know.
A Cornerstone shaving equipment is an enjoyable gift suggestion given that it enables guys to improve their own shaving experiences. My date appreciated my personal attempts to pamper him on their birthday, and then he started using pre-shave and aftershave products to relieve razor burn from his skin. In just a few days, the guy appeared much better, smelled much better, and felt better.
Cornerstone offers several deluxe toiletry what to help guys appear their finest on their then date night. With regards to top quality cosmetic, this company provides the goods.
«a large focus for us is actually guaranteeing our very own members are content,» Vivien stated. «today everyone is so hectic, so we perform whatever we are able to to create their live better by automating the bathroom for men, whilst continuing to cultivate top-notch services and products.»